Principles of Marketing
MKT-3300
- Free Electives (19 credits at least)
- 3 tín chỉ
13 tài liệu • Cập nhật: 13/10/2026
Thư mục tài nguyên
Assignments
3 tệp
- final_Summer-2025_Nguyen-Thi-Mai-Anh
- final_Summer-2026_Nguyen-Quynh-Hoa
- midterm_Summer-2026_Nguyen-Quynh-Hoa
Modules
9 tệp
- Lecture 01 - Introduction to Marketing
- Lecture 02 - Marketing Environment
- Lecture 03 - Marketing Information System (MIS) & Marketing Research
- Lecture 04 - Consumer Behaviour
- Lecture 05 - Market Segmentation, Targeting & Positioning (STP)
- Lecture 06 - Marketing Mix - Product
- Lecture 07 - Marketing Mix - Price
- Lecture 08 - Marketing Mix - Place
- Lecture 09 - Marketing Communication